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Privacy policy

Last updated: 4 November 2022

Native Digital is committed to protecting your privacy and personal data. This privacy policy details everything you need to know about the collection and processing of your sensitive information.

Native Digital SA ("Native Digital"), is a Swiss startup founded in 2022 with the aim of introducing the concept of Smart Dust Digital DNA, a technology that allows to integrate within a product a set of randomly distributed radiofrequency nano-chips.    This distribution gives rise to a unique fingerprint, a sort of super code, in turn rewritten in an encrypted way within the distributed memory of the nano-chips. An artist can mix the  Smart Dust  in the colors she uses to make the work, or she can use a Smart Dust Label to be applied behind the canvas. More details are described on the website
With this App, Native Digital offers an easy-to-use augmented reality tool for artists, museums and galleries. With Native Digital AR, an existing work of art can be expanded with a digital layer to create a unique interactive experience, creating a rainbow bridge (artbifrost) between classical and digital art.  If the work contains Smart Dust, the App allows you to access the Native Digital marketplace to have the opportunity to know its history, the description by the artist and if you want to buy it.

Native Digital SA is the manufacturer and owner of Native Digital AR (referred to herein as our "Software" and "Services"). We offer a free application, Native Digital AR, available on the Google Play and Apple App Stores and a content management system on the platform.

The information collected by your visit does not automatically identify you personally, such as your IP address, your operating system, the type and language of your browser, the date and time of your visit, the search term that brought you to the site, your geographic region, the type of content you view, etc. This is done by assigning your computer one or more cookies that can collect information about how you use the site. For information on the use of cookies, see the following section.

The personal information we collect includes your name, email address, images and videos you upload and other materials uploaded by you. The collection is done through the registration process for our services and it is up to you how much information you are willing to provide us. We may also ask you to update your personal information from time to time and we recommend that you do so for your benefit.

We only process your personal data for the specific reasons we collect it and nothing else. In addition, we do not process more data than is strictly necessary, we periodically review it and delete it when it is no longer needed. Our goal is to manage data with accuracy, transparency and integrity.

To enable you to register for our Services and process your registration. You are not required to provide personal information to view a Work, and information collected simply by visiting the Site will not be personally identifiable.
To communicate with you about our products, services and related issues. We use your email address only for this and you can unsubscribe at any time.
To evaluate the quality of our products and services and to improve your experience on our websites and applications.
To maintain and administer our websites and comply with our legal or internal obligations and policies.
To transfer information to others as described in this policy or to meet our legal, regulatory, compliance or audit requirements, including disclosure of information to law enforcement authorities as a result of validly served legal process or valid judicial instruction (for example, pursuant to a court order).
To charge you any fees and provide you with a receipt or resolve billing issues associated with your account. We only collect information that is strictly necessary to be able to process transactions.

Cookies are small text files to help recognize returning users, access and remember personal information to distinguish you from others and enable certain features and services. Most website providers use cookies for efficiency, enhanced web security, navigating between pages, saving user preferences and understanding how the website is used.
This cookie policy applies each time you visit, and
These technologies are used to track your activity by collecting data for strictly necessary, functional and internal marketing purposes. We do not sell your personal data to others.
Who will collect the data?    




What types of cookies may be used and what is the purpose of processing personal data?
Strictly necessary cookies including Active Campaign, PayPal, Stripe,, Youtube,
Cookie funzionali come Google Analytics, hotjar, Google Optimise, Typeform.
Cookie di marketing come Facebook.
For what purpose is the data collected?    

  • Statistical information for site administrators.

  • For efficient operation of the website.

  • To remember personal preferences.

  • To facilitate communication.

  • Storage of personal/payment information (only once registration is completed and consent given through the registration process).

  • Tracking of the (anonymous) behavior of the use of the website.

What are the user's options?    

  • Accept strictly necessary cookies or risk that the website will not work as it should.

  • The right to withdraw consent at any time.

  • Full control in browser settings.

  • Strictly necessary — These cookies are essential for the website to function as intended. This includes: enabling pop-ups and help functions; payment and transaction purposes; website navigation or video conversion and allowing users in China to access the website.

  • Functional — For a personalized user experience and to provide us with information to understand how we can improve our site. Within this category are features such as language preferences, dynamic forms, and recording storage. By understanding how the site is used, we can improve your experience. These cookies also allow you to share on other social platforms. These cookies are optional and you have the option to disable them.

  • Marketing — Native Digital does not sell the data collected by cookies to external companies for the purpose of targeted advertising. However, cookies help us promote Native Digital through social platforms such as Facebook (for a period of 180 days) once you have expressed interest by visiting our site. These cookies are optional and you can always choose to disable them.


You have the option to control or restrict how cookies are used. The selection of cookies is customizable and you can refuse cookies at any time in your settings. However, if cookies are disabled, some features of the website may not work properly. Most devices and browsers accept cookies by default.
To disable Google Analytics using your data, you can install the Google opt-out browser add-on. It can be found at dlpage/gaoptout.
Browsers will allow you to choose your level of privacy in your settings. There you will be able to see what cookies you have and delete or block any cookies you do not want.
For your benefit, see below a list of links to learn more about managing popular browsers:
Google Chrome:

The personal information we collect is shared with our main servers in Europe and the United States. Content shared with our servers in China is limited to data and information collected from our users in China. It is kept for as long as you are registered with us.
In some cases, we may publicly display non-personally identifiable information in aggregate form (for example, by posting a report on trends in the use of our Services) or we may provide aggregated data to third parties. Native Digital employees  have access to certain personal information, such as contact information, for the purpose of providing support and managing accounts. All employees work discreetly when it comes to sensitive information.
Your personal data will be kept for as long as you have an active account with Native Digital and,  at your  request, we will delete your account and data within 30 days.

As a user of this and other websites, you have certain rights relating to your personal data under the GDPR. These eight rights are summarized below:

  1. To be informed about what your personal data is used for. For more information on this, please refer to the previous section on "The purposes of collecting personal data".

  2. Access to information obtained about you and its purpose. If you have any further questions about your personal data, please contact us.

  3. For correction in case of misinformation, incorrect or incomplete information. If any information is incorrect, please contact us so we can update or remove it.

  4. The right to erasure ("to be forgotten") without obligation to provide a reason.

  5. The possibility of limiting the processing of personal data. This can be done through measures such as changing cookie settings and providing only the level of personal information you are comfortable with.

  6. The right to data portability, which means that personal data is an individual's to be kept and used as they wish.

  7. Object to the use of personal data for reasons that include direct marketing, science, public interest or research purposes.

  8. Rights relating to protection against damage due to automated decision-making.

For more information about your rights, please visit: or contact us at or +41.91.2241812.

This privacy policy applies when you visit our websites (,, or app. We recommend that you check the relevant host policies if you are connected to another website.

When registering for a Private Account, you confirm that you are of legal age (minimum 16 years) to form a binding contract and that you are not a person excluded from receiving products or services under the laws of any applicable jurisdiction.

Children under the age of 16 are not allowed to register with a private account.
If you are under the age of 16 and use Native Digital AR through your school, none of your personally identifiable information is collected, stored, or shared with anyone. If you or your parents have any other questions, please contact us or your academic institution.

We are particularly interested in protecting privacy interests when working with younger people (aged 16-18) and have summarized the main points related to privacy in this specific section of this policy for you.
The key points to keep in mind are:
Find out what your information is for. At Native Digital, we do not collect data that could identify you such as your name, address, phone number, or anything private unless you register.
You can always access the information we have and find out why we have it.
If any information about you is wrong, it can be corrected or removed.
You can always have your information removed.
Control the use of your information by changing your cookie settings or choosing not to disclose information about you.
Remember that your data is yours to keep and use as you wish.
You can always completely opt out of your information being used or collected.
Protecting your personal information is very important, so we've listed a resource for you and your parents to view:

At Native Digital, we try to ensure that your personal data is protected to the best of our ability and within our limits. No data on the Internet is ever 100% secure. While we advise you to act with caution, we cannot guarantee or guarantee that your data will remain safe. By disclosing your information to us, you agree to provide us with personal information at your own risk. Your information may be stored in part/entirely on equipment/facilities that are rented/licensed by others. Please see the statements of these hosts separately.
By using our websites/apps, you agree that we are not responsible for the storage/services of others. Any remedies should be sought from such providers, not Native Digital.
We also take care to detect and prevent any possible criminal or fraudulent activity, violations of our Terms and Conditions or intellectual property infringements by monitoring the information provided. This is done for the purpose of damage prevention, safety and well-being of our users. In the case of Reports of Abuse of our Services, Native Digital will need access to your personal information in order to review and verify the report received. You will be duly informed during the procedure.

Please find the link to our Terms and Conditions at the bottom of the website.

This policy will be updated from time to time. The reason for this is to reflect the changes that may occur in our practices and services. Any changes will change the "last updated" at the top of the policy. In case of substantial changes or new features that require the consent of our users, we will notify you. We recommend that you check this page regularly to keep informed about this.

Below are our contact details:

Native Digital SA
Address: Via Industria 9, CH-6814 Cadempino (Switzerland)
Tel.: +41.91.2241812

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