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The digital DNA of things is an epochal revolution, a disruptive paradigm shift, in which things can not only be tracked, but from mass production they become a unique asset.
The intrinsic limitation of natural resources necessarily requires an evolution of our economic model in the direction of an increasingly circular economy. Digital DNA ennobles each product by inducing its reuse in a model that is both beneficial to the producer, the consumer and the environment.

Smart Dust is a powerful enabler of this change.

This is the spirit behind Native Digital.

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